Did the title of my post ring a bell?
Did the name come to mind?
Do you know what I’m talking about yet?
If not, here’s another clue:
That’s right! It’s Alka-Seltzer!
It’s the classic American product sold as a relief to indigestion, upset stomach, and heartburn. With great slogans and a cute, animated character, it’s a product still found on store shelves today.
The advertising character Speedy was developed in the early 1950’s and became quite popular. In his work, Character Trademarks, John Mendenhall tells us about him:
“…was six inches tall…became so famous that it was insured for $100,000 and stored in the vault of a Beverly Hills bank…”
He goes on to cite the number of commercials Speedy appeared in: 200 in a decade and “…even blasted off in a rocket to the moon…”
Besides the Speedy character, Alka-Seltzer is known for its very famous advertising slogans such as:
“Try it, you’ll like it!”
“I can’t believe I ate the whole thing!”
I’ll leave you today with a classic Speedy jingle:
“Down, down, down the stomach through,
Round, round, round the system too,
With Alka-Seltzer you’re sure to say,
Relief is just a swallow away…”
Try the links below for more videos and product information. Especially in the archive.org information, there are some other characters and slogans that might bring back some classic memories!
Have a great day, see you tomorrow!
(4) Character Trademarks, John Mendenhall